Strategic Intent - 9853 Words

Harvard Business Review Jb revitalize corporate performance, we need a whole new model of strategy. May-funel989 STRATEGIC INTENT by Gary Hamel and C.K. Prahalad oday managers in many industries are working hard to match the competitive advantages of their new global rivals. They are moving manufacturing offshore in search of lower labor costs, rationalizing product lines to capture global scale economies, instituting quality circles and justin-time production, and adopting Japanese human resource practices. When competitiveness still seems out of reach, they form strategic alliances-often with the very companies that upset the competitive halance in the first place. Important as these initiatives are, few of them go beyond†¦show more content†¦Think back. In 1970, few Japanese companies possessed the resource base, manufacturing volume, or technical prowess of U.S. and European industry leaders. Komatsu was less than 35% as large as Caterpillar (measured by sales), was scarcely represented outside Japan, and relied on just one product linesmall bulldozers - for most of its revenue. Honda was smaller than American Motors and had not yet begun to export cars to tbe United States. Canon s first Tbe lesson is clear: assessing the current tactical advantages of known competitors will not help you understand the resolution, stamina, and inventiveness of potential competitors. Sun-tzu, a Chinese military strategist, made the point 3,000 years ago: All men can see the tactics whereby I conquer, he wrote, but what none can see is the strategy out of which great victory is evolved. y Sy ompanies that have risen to global leader( ship over the past 20 years invariably began Y with ambitions that were out of all proporV . ^ . . ^ tion to their resources and capabilities. But they created an obsession with wirming at all levels of the organization and then sustained that obsession over the 10-to 20-year quest for global leadership. We term tbis obsession strategic intent. On the one hand, strategic intent envisions a desired leadership position and establishes the criterion the organization will use to chart its progress. Komatsu set out to Encircle Caterpillar. Canon sought to Beat Show MoreRelatedIntegra Lifesciencess Strategic Intent1544 Words   |  7 Pagesacquisition model of 47 different businesses, combined to form the ILS entity. Acquisitions of new products were designed to complement or enhance the sales representative’s bag of surgical offerings. This enterprise approach supports Integra’s strategic intent to serve as a one stop shop for surgical products. Integra LifeSciences is a medical device company that provides a diverse offering of surgical implants and medical instruments designed for use with neurosurgery, extremity reconstruction,Read MoreWalgreens Boots Alliance : Strategic Intent Essay999 Words   |  4 Pagesa. As I mentioned in question 2, Walgreens definitely has its strategic intent to stretch targets that go beyond corporate vision propelling the firm to win. For example, according to the combination between Walgreens and Boots Alliance. The company derives a new innovation, which is named Walgreens Boo ts Alliance. 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As employees are â€Å"the active ingredient in the implementation equation† there should have been a considerable amount of energy focused on how the changes would affect employees (Pryor, 2007, p. 6). Strategic intent is something which is not easily obtainedRead MoreMichael Porter s Strategic Position1266 Words   |  6 Pagesfocusing on improving every part of an organization can cause a company to distance itself further from a sustainable competitive position. Management must focus on strategic positioning, which occurs when a company is performing different activities from its competitors or they carry out similar tasks but in a different way. Strategic positions come from three sources. The first is variety-based positioning. This is focused on the variety of products and services offered, rather than on specificRead MoreVision, Mission and Objectives of Business837 Words   |  4 Pagesobjectives in a competitive environment is my ‘Strategic Intent’. 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The input of the customer and the competitive landscape must